Afroveda Shea Amla Lovers...help needed

Hi, can someone tell me how they use the Shea Amla. I have read nothing but glowing rave reviews about this product, but while my hair feels just okay, it's looks dry and dull. I applied it to clean dry hair, that I applied a little moisturizer to just before applying the Shea Amla. I don't know if that was incorrect, or if I just applied too much. I tend to be heavy handed with products. Please any advice is appreciated. thx